Friday, November 29, 2019

10 Writing Submission Strategies to Get You Published - Freewrite Store

10 Writing Submission Strategies to Get You Published - Freewrite Store Today’s guest post is by editor and author Susan DeFreitas (@manzanitafire), whose debut novel, Hot Season, won the 2017 Gold IPPY Award for Best Fiction of the Mountain-West.       Some of the most brilliant writers fail to get published, and not because their work isn’t ready for publication, but because they fail to submit their work. Maybe you’re one of them. Or maybe you’re one of those who submits a short story, essay, or query once in a blue moon, hoping for the best (but, more likely than not, getting rejected). Or maybe you’ve developed a more systematic approach to submissions, but still have yet to break through with the byline or book deal you’ve been aiming for. It might be that your work isn’t ready yet for publication; on the other hand, it might be that your current submissions strategy isn’t working. In my 20+ years as a writer, and close to 10 now as an editor, I’ve learned a few things about the submissions process, and a few things about publishing too- and it’s my hope that what I’ve learned will help you develop a more efficient, more effective submissions strategy. 1. Double up Publishing is, at its heart, a numbers game; most literary journals and magazines receive a thousand or more submissions a year, with acceptance rates hovering between .5 and 2.5 percent. Those numbers should make it clear that in order to get results, no matter how brilliant your submission may be, you need to have your work under consideration in many different places. (Most literary journals allow for simultaneous submissions, which makes this easier; most genre magazines do not.) Of course, there are only so many hours in the day, week, month, and year, and if you’re already overloaded with other obligations, the responsibility to submit your work can seem overwhelming- even paralyzing. But there’s a simple trick to avoid that sort of paralysis: however many submissions you tend to have out at a time, double it. That means, if you have nothing currently under consideration, submit one thing; if you have a piece under consideration by five publications, submit to five more. 2. Follow up New writers tend to take rejection hard; more experienced writers hardly notice it. But if you don’t take the time to read your rejections carefully, you may miss the fact it has been rejected with regrets. This is one of those â€Å"nice† rejections; it might mention that while the editors enjoyed the piece, they ultimately decided that it wasn’t right for their publication. Rejections like this often come with an invitation to submit more work. These kind of rejections can sting, sometimes more than the standard form letter (so close!). But it’s important to realize what the nice rejection letter really means. Kate Winterheimer, the founding editor of The Masters Review, notes that she has published many authors who had been previously rejected many times. â€Å"I can’t emphasize enough that continuing to submit to the same literary magazine is something you absolutely should do,† she says. â€Å"It’s terrible to think they might not submit to us again when their work is so close and such a strong fit, but has otherwise been beat out by other stories. We’ve published several authors who first received rejections from us.† If you love a publication, and the editors there love you, keep sending them your work. 3. Periodically revise If you stopped to edit your work each and every time you sat down to send it out, you’d never send it out at all. (Writers are notorious perfectionists.) But if you’ve collected five or ten rejections on a piece, it might be time to revisit the piece with newer, fresher eyes and see if it might benefit from revision That revision might be structural- for instance, a new ending- or it might be cosmetic (almost any piece can benefit from a nip and tuck here and there). Either way, revisiting the piece may be the key to getting an acceptance in your next round of submissions. 4. Send out polished work We all know the shiny allure of a just-finished piece- which seems to lack so many of the flaws of our earlier, less sophisticated work- and in the first flush of excitement, it can be tempting to send it out for consideration. This is a strategy that makes sense for topical, nonfiction (essays and articles), especially if it intersects with the current news cycle. But for fiction and poetry, that first flush of excitement often hides fundamental flaws that you would have caught during the process of revision. When in doubt, submit your most polished work- which, in general, tends to be older. 5. Always be circulating. There are many writers who will do a big submissions push on an infrequent basis- say, once a year. One by one, the rejections roll in, and this writer lets them accrue until the piece is no longer in circulation. If this is all you can manage, great. But if you’re serious about getting published, it makes sense to observe what The Review Review terms, â€Å"the ABCs of lit mag publishing: always be circulating.† One way to achieve this goal is to submit on a one-to-one basis: for every rejection you receive, one submission goes out. (Want to level up even further? For every rejection you receive, submit to five more publications.) 6. Do your research It’s great to have big ambitions for your work. But if you’ve been submitting for a while and have only been submitting to the top-tier publications, it might be time to reconsider your publications strategy. Everyone wants to be published by The New Yorker (or Asimov’s, as the case may be). But that means everyone is submitting to these publications too. On a purely statistical basis, you owe it to yourself to check out the publications that not everyone has heard of, and to get to know their work. There are so many high-quality, lesser-known publications out there, and many of them even pay a professional rate. 7. Look for the limits Any factor that limits the number of submissions in a given slush pile is your friend. That limiting factor might be the fact that the journal is only open to submissions for a week twice a year. Or that the contest is only open to women under 35, or poets from upstate New York- or, even better female poets under 35 from upstate New York! Even as broad a category as gender has the potential to cut your competition in half- so, in surveying your submissions opportunities, look for the limits. 8. Keep track Does all of this sound like a lot to keep track of? It is. Add in the number of times you’ve submitted a piece, its word count, some key words that might help in targeting submissions, and you’ve got a whole mess of information on your hands, which is why I recommend using a spreadsheet to track your submissions. 9. Submit early We’re all busy people, which is why so many of us wait until close to the contest deadline or end of the submissions window to submit. But editors and general readers are busy people too, which is why they generally do not wait until the contest or submissions window closes to start reading, and the way they read at the beginning of their journey through the slush is not the way they read at the end. If you want to give yourself the best odds with a given contest or publication, send in your work as soon as submissions open. 10. Submit often Finally, remember that submitting is an essential activity for every writer who aspires to be an author. It pays to stay abreast of new publication opportunities as they arise, and to submit work frequently enough that you can take advantage of those opportunities whenever they come your way. Now it’s your turn. What are some of the submission strategies that have proven helpful to you? Let me know in the comments below.    An author, editor, and educator, Susan DeFreitas’s creative work has appeared in (or is forthcoming from) The Writer’s Chronicle, The Utne Reader, Story, Southwestern American Literature, and Weber- The Contemporary West, along with more than twenty other journals and anthologies. She is the author of the novel Hot Season (Harvard Square Editions), which won the 2017 Gold IPPY Award for Best Fiction of the Mountain West. She holds an MFA from Pacific University and lives in Portland, Oregon, where she serves as an editor with Indigo Editing Publications.

Monday, November 25, 2019

The World Of Undocumented Immigrants

The World Of Undocumented Immigrants In this day and age it is hard to believe that there are still so many undocumented immigrants living in the United States. Recently, President George W. Bush accepted a legislation that would give rights to undocumented immigrants already working in the United States. The majority of the undocumented immigrants are of Latino decent, many of which hold jobs that are often dangerous and humiliating.There are "9 million undocumented immigrants in the United States, and 80 percent of the immigrants are Latino" (Latina, 2004, p.92). Every person is connected to them in one way or another. They wash our clothes, sweep our floors, serve our meals, and pick the vegetables we eat. That is why these immigrants are so important to our society. These millions of Latino immigrants are like everyone else they are mothers and fathers, wives and husbands, daughters and sons, who are just trying to survive in hopes for a better future for them and their families.Immigration Debate at The Weissberg F orum For Disc...These immigrants have to work in harsh conditions, and are paid well below the minimum wage. This is because they have no social security card, or any other form of documentation, and are taken advantage of.It is hard to believe that in this country people are treated so unfairly, we must help to change the laws. We can volunteer to help in nonprofit organizations, such as the Mexican American Legal Defense and Education Fund. This group has helped strike down many propositions in California, which tried to deprived education, health care, and social services to all undocumented workers in the United States. This and many others are organization of a group of local immigrant, refugee that are challenging anti immigrant legislation.Most of the people who are born in this country do not...

Thursday, November 21, 2019

Examples of Art and the Historical Aspects They Give Article - 1

Examples of Art and the Historical Aspects They Give - Article Example The present research has identified that the Magenta, Black, Green on Orange painting expressed religious experiences that Rothko had during the painting. People who viewed the paint experienced the same feelings. This was evident as some people would even cry when they viewed the painting. It shows deep emotions that manifested when man faced certain circumstances. Martha Knowles and Thomas Henrietta’s painting of my sweet sister Emma is a piece of art that has used warm colors to give a warm feeling. This piece of art is slightly similar to Rothko’s art, in that they both used blocks of color, which seems to give almost the same visual effects. Emma received this piece of art as a gift for her wedding. This piece shows warmth that families share. This piece moves from one family member to another over time that is from one generation to another. This has the effect of spreading love and strong family bonds. The piece also shows how people interacted back in history an d how strong bonds of love and family warmth took place. The picture displays exceedingly strong bonds that are evident in human life. Michelangelo Buonarroti is a painting, well known as Doni Tondo. The painting has a wooden frame that is magnificent. It has five heads that symbolize Jesus, two sables and two prophets. The frame is a symbol of court of arms of the Strozzi and Doni families. The piece of painting demonstrates Mary taking up Jesus from Joseph. On the background, John, the Baptist appears. This painting shows a transition from the times of paganism. It demonstrates early Christianity. The painting primarily features the holy family. The painting shows the humans salvation and mortality. It shows Jesus as the Christ and the way humans look up to Him for salvation.

Wednesday, November 20, 2019

A Critical Analysis of Own Video Work. Hush (2013) Essay

A Critical Analysis of Own Video Work. Hush (2013) - Essay Example The movie focuses on the illustration of the psychological disintegration of the lead character, Alice, who bereaves the death of her son, Jason. She appears obsessed with her son and while doing the chores in the course of her daily life, her attention goes back to her son. Her son’s memories haunt her through his possessions such as his guitar and mask, the room he had used, his pictures and even the â€Å"Spiderman Song† from his favourite cartoon. She also seems to be haunted by her own childhood, which reflects on the fragmented manner in which the thoughts about her son come to her. She lives alone and the movie makes no reference to her husband or any other relatives. Thus, it transpires that her son was the only person she loved and cared for and this explains her obsession for him. This obsession with her dead child destabilizes her present life and finally erodes her sanity and she ends up in a mental hospital. The movie eloquently portrays the disintegration of the young mother by relying purely on the actions of the protagonist within 4 consecutive days inside her house and using distorted images of her daily routines. In doing this, the movie seems to have drawn inspiration from many acclaimed directors of the horror and psychological thriller movies, especially from David Lynch and Sharon Maguire. The movie has several elements that conform to the concepts of horror and psychological thriller movies, including its theme, the sequences of action, setting, sound and music. Rather than revealing characterization through dialogue or plot development, the movie focuses on simple and routine actions of the protagonist to reveal her psychological condition, trauma and obsession with her son. It, however, follows a systematic approach albeit through the depiction of the changes in the character’s routine to illustrate how her behavioural pattern keeps changing within a matter of a few days, due to her disintegrating mental state. Thus , the movie, through illustrating the changes in the behavioural pattern of the protagonist portrays her mental state and shows how the obsessions can devastate the lives of human beings. The creative minds of people can sometimes follow a similar line of thinking and, as a result, one artist may perceive the same method for illustrating a particular in the same way that another has done. David Lynch is a highly popular and critically acclaimed director who has created many a masterpieces that have been celebrated as epoch making events in movie history. He is also known for his style of depicting the psychological traumas in individuals by showing distorted images from their daily lives to allude to their deteriorating mental states. The movie Hush also displays several traits that are typical attributes of Lynch’s style of representing the psychological problems in his characters. This can be evidenced from how the character in this movie displays the disintegration of her mind through the variations in her actions. The audience initially sees Alice in the movie when she does her make up in a leisurely manner, paying sharp attention to the details. She works on her eyelashes and cheeks in an unhurried manner and the cosmetics and other items are kept neat and tidy. Thus, the movie creates in the audience the understanding that things are normal for Alice and she is in a relaxed mood. In the next scene she is again shown tidying up the house, slowly dusting the surfaces and then she wipes the framed photograph of Jason, pauses to take a look at him, touches the picture and then moves off. But the memory lingers in her mind, as suggested by the tune of the lullaby with its ending note. Alice prepares tea and sits down and stirs it when the camera zooms to the door of Jason’

Monday, November 18, 2019

How can we tell if we are doing the right thing Discuss with reference Essay

How can we tell if we are doing the right thing Discuss with reference to the philosopher Kant - Essay Example The US government set up military action in the Middle East in a move to fight terrorist activities in the region. The attack adversely affected the US economy and resulted to a revolution of the airline and safety regulations in the country. This essay gives an in depth analysis of the 9/11 terror attack and how it changed various sectors in the US. The 911 attack is known as the worst terrorist that the American history that changed the lives of the citizens and the world at large. The attack refers to a sequence of well- organized terrorist attacks that were instigated by the Al Qaeda in New York City (Langley, 2006). Terrorists hijacked two passenger airlines and flew them into buildings in suicide attacks. Two planes were crashed into the World Trade Centre and two hours following the attack the two Towers caved in. The fires and debris fully or partially destroyed the structures that were in the surrounding. Another airline crashed into the West wing of the Pentagon resulting into its partial destruction. The fourth airline crashed in Pennsylvania but was meant to crash in Washington D. C. This essay gives an account of the 9/11. Most Americans were interested in finding out the individuals who were behind the worst terrorist attack in history. Investigation showed that nineteen terrorist hijacked four airlines and all of them were from the Middle East. It was clear that all of them belonged to the renowned Al Qaeda terrorist faction that was headed by Osama bin Laden who was among the most sought after terrorists in the modern times. Al Qaeda is known to be a well- organized terrorist group that practices extreme Islam practices (Langley, 2006). Members of this group are also immensely opposed to Western nations mainly the United States. They termed the 9/11 attack as a revenge mission against the US. The Al Qaeda was highly opposed against the military presence in the Middle East and the attack was a retaliation of the military activity in

Saturday, November 16, 2019

Integrated Marketing Brand: Monster Energy Drink

Integrated Marketing Brand: Monster Energy Drink Monster energy drink is marketed and distributed by Hansen Natural Corporation, and at the beginning, Hansen Natural Corporation was distributed by PepsiCo Canada on November 10, 1986, and then transferred the distribution to Coca-Cola Enterprises (just-drinks.com), Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with current distributors were bought out in these markets. In 2010, Monster Energy will expand their market and release their products to other countries, in order to grow their business. For instance, in Germany, Pepsi is the Producer of Monster energy drink, and it is available there since Summer/Autumn 2010, also in Australia, Monster Energy drink is distributed by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand. In addition, most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their product s are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is A lifestyle in a can.(Monster,2009) Section One Brand campaign descriptors 1.1 Brand information Monster energy drink is belonging of Hansen Natural Corporation manufactures natural including Hansens Natural Soda, Hansens Energy, Hansens Junior Juice, Peace Tea, and Blue Sky. The company is a leading natural soda brand in southern California for the past 30 years (Bowden, 2008). Hubert Hansen began selling fresh ,non pasteurized juices to film studios and retailers in Southern California under the Hansens name in 1930, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100 percent juices also under the Hansens label. Monster receives a large amount of recognition from its sponsorship of various sporting especially X sports events such skateboard competition. 1.2 Agencies associated with the campaign The brand of Monster would be promoted through the whole campaign. In order to organize a successful brand campaign, several agencies in different areas would be used to associate the campaign. Firstly, Ogilvy Mather Shanghai, a 4A company, would be used as the advertising agency to help the brand design all the advertising products which would publish to public such as posters on the streets, advertising in magazines and newspapers, TV commercials and products on social media to attract audiences. DUSHOW Shanghai branch exhibition services company is another agency that would be used in this campaign. DUSHOW is a company with the experience of helping REDBULL energy drink doing the similar campaign in Shanghai before. The company would help the company find the place for the event is going to be held. 1.3 Brief description of the campaign Monster Company would run a street skating event to promote the brand image in Shanghai market. When mentioned sports especially X sports, people would think about passion and exciting. This fits to the brand image of Monster energy drink. This campaign would deliver the culture and information about the Monster Company and Monster energy drink. At the event, Monster would invite Greg Lutzka, who is one of the best skateboarder and sponsored by Monster, to the event to give fans a fantastic show. What the campaign wants to achieve is to increase the awareness of Monster energy drink in Shanghai market and try to build brand loyalty among regular customers. This campaign of skateboard event would be held in the first two Saturday of July. In Shanghai, the summer holidays will begin in the first of July of 2011. Therefore, our target market would be available when the campaign is running. The campaign would run for three hours from 2:00 PM to 5:00 PM for both Saturdays. It would be super hot at that time in July. In that case, the brand image would be left in peoples mind very deep when they try the Monster product with icy cold in hot weather. 1.4 Visions of the campaign Before the campaign is going to be held, the Monster would have advertising on sports newspapers and X sports magazines. Both of them would be the same vision expect the size. The advertising on magazine would be a full color page and it would be a half color page advertising on news paper. Also, Monster Energy drinks would use Internet to interact with customers and provide them with extra information about the campaign, be it through Monster Energy drinkss official website or through social media such as social websites like of Facebook or Twitter, which are the most two popular social website among teenagers (Qualman, 2011). The reason why using social media as a tool of promotion the campaign is to achieve to teenagers or young couples (including people within the 15 40 years old cohort). Finally, an official website notice vision of the campaign would be on the most clearly position of the website to make sure everyone can notice this information as they open the official webpage of Monster energy drink. The official website is especially useful as it can reach not only the target segment (i.e. youth as buyers), but also an expanded scope of spillover audiences (i.e. motor enthusiast, older sports supporters as users). These tools can be used to gauge the degree of popularity of the campaign as well as provide some feedback from the consumers, which is another reason the company using social media. The campaign would be held in Xu Jia Hui Sports Park which is located in the center of Shanghai and it is one of the most popular sports park and famous for street skate facilities. In that sports park, there is no need to worry about lacking of audience, because that is the place where all the young people are going in Shanghai especially for people who like sports. Furthermore, the location of the park is closed to several big shopping malls. There would be a huge number of people walk by that area. Also, before, the event be held, the company would choose Eastern Morning Sports Daily as the sports newspaper that the advertising going to be put on. It will appear on the second page of the paper an on the bottom of the page. For the TV commercial, Five Star Sports channel is chosen at the TV channel which plays the TV commercial and it will be played before the 6:30 PM sports news. 1.5 Media Company The media company that the Monster energy drink is going to use for this campaign is Focus Media Group. Focus Media Group is Chinas largest Digital Media Group in China. Focus Media could provide a broad portfolio of media advertising forms. This could help the Monster Company running the campaign easier and more efficient. Section Two Campaign analysis Sources: Monster Energy Drink 2.1 Particularly striking about the campaign The skateboarding campaign in Shanghai is planned by Monster Energy Drink. Under this campaign, the company uses a event sponsorship as an approach to achieve their desire. The skateboarding campaign offers opportunities to assess customer response to product immediately. The campaign could be pretty effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities and customers. It is very helpful for the company that take part in international trade, because sports events sponsorship transcends cultural and language barriers (morebusiness.com). The main feature of this campaign is that it uses extreme sports, skateboarding, to establish a link between Monster products with its targeted teenage segment. Teenage segment does not like other age segments. They have their own life style and personalities admiring exciting things and cool events. Therefore, this skateboarding campaign could effectively bridge Monster products to the young customers and reach potential ones. 2.2 Why does it works Although Monster has operated successfully in Europe nations, America and Australia ranking the second largest energy drink company just behind Red Bull. In order to successfully accessing to a new foreign Asian market in China, Monster needs to conduct some activity to see the reflection of the local customer. This skateboarding campaign gives local customer the opportunities to try out the product of Monster firsthand and make the effectiveness measureable for Monster. If its core ideology fit with local culture well, the campaign will gain a active response. And if the response is negative, the corporation still have chance to adjust its strategy before it lose money. So this campaign is worthy to be executed and it improves Monsters awareness and the recall voice of Monster. 2.3Specific factors lead to success 2.3.1 Choice of target audience Unlike the other industries, energy drink is still a new and developing industry and its target market is different and distinctive as well. The target market Monster aimed at is not various, wide and capacious. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks claims (oppapers.com). Therefore, the Monster Energy Drink is no exception to advance for and advertise to the certain age group. To stressing on the certain young generation, Monster Energy Drink Corporation should be even more particular in their marketing efforts, promoting its products and advertising to attract very specialized consumers base, such as gamers, extreme enthusiasts and the hip-hop crowd. And the influences of this focus on such a ta rget audience could be found in the advertising campaigns of most energy drinks. The marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus (oppapers.com). The skate boarding campaign in Shanghai is also a reflection of the emphasizing on specific customers. Through organizing and sponsoring this extreme sports campaign, the Monster Company could well appeal to Chinese young customers especially Shanghais younger generation. Choice of media Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic ta rget and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. Outdoor advertising offers the lowest cost per thousand, while maintaining the highest frequency (slideshare.net). Electronic direct mail also could demonstrate the benefits of Monster and the information detail about the campaign by sending to target audience and people who enjoy sports or sportsman into extreme action. Finally, Internet and website advertisements are suitable for attracting young age groups attention. As surfing Internet has become a way of life and nearly all teens are accustomed to know events from Internet. Internet advertisement, as a new approach of media advertising, is more likely to reach the young customer base. And it is a more economical way contrasting to the traditional media choices. Good choice of media could help monster to increase top of mind recall , change customers perception and increase share of voice which will in turn facilitate increasing its share of market. 2.4 What could be done to improve its execution? Many young customers and young adults are confused energy drink with sports drink. During the campaign, the demonstration about the differences and the advantages should be revealed. Campaign is a process that Monster Corporation communicates with its consumers. It is important to communicate that Monster energy drink can maintain metal awareness generate energy pulse and it also a good tasting alternative for other caffeinated beverage containing all natural elements. Although it is critical to focus on marketing communication, the frequency of advertising should be managed efficiently to avoid annoying audience. Some extreme sports stars could also be invited into this campaign. Therefore, more extreme sports fans could be attracted and the atmosphere can be boosted and driven. Section Three Brand analysis 3.1 Brand Personality Brand personality is described and measured by those human personality traits that are relevant for brands (Kapferer 2008). The brand characteristics come from different kinds of human personality. Therefore, the brand characteristic creates to achieve them differently in terms of different types of packing and advertising. Monster energy drink has been re-creating the band which is refreshing their brand to reinforce more target customers under new campaign. Monster energy drink has no exception to target to the certain age groups. Especially, teenager and youth groups are the most important groups for company to design the extremely targeted marketing strategy to gain more market share. On the other hand, individuation could represent the brand personality of Monster energy drink. To build the brand, the company should think different to capture more targeted customers. It promoted its products and advertising to attract very specialized consumers base, such as gamers, extreme enth usiasts and the hip-hop crowd. 3.2 Brand Identity Brand identity is a unique set of brand associations implying a promise to customers and includes a core and extended identity (Ghodeswar 2008). Brand Identity is represented by colors, design, logotype, name, and symbol which are brand components in customers mind. The packing of Monster is quite different to other energy drinks. For example, the logo has a claw of Monster. It represents the powerful energy for young people. Also, the name is important factors to influence the awareness of this product. The color of Monster makes consumers to create more imagination and attract more attentions. Monster in advertising campaign is trying to cause consumers to challenge themselves and gain more emotional resonance. Also, the capacity of bottle is installed with the same price. More capacity of bottle is the important marketing strategy to catch more consumers. 3.3 Brand Relationships A brand is an active relationship that customers know the value. A significant brand provides meaning and is important to a person because it connects with their life, and they have behavioral, attitudinal and emotional involvement (Varey 2002). The set of associations linked to a brand is the key components of brand relationship. Marketers work to connect a particular lifestyle or personality with their specific brand. Monster use the typically advertising strategy on social events help consumers link the advertising and packaging with the brands. The target consumer of Monster energy drink is teenager and youth. To reach this two segment, company uses different strategies to communicate with their potential consumers and create more new customers with the same interests. For example, they provide more opportunity to communicate with customer by brand celebration ceremony, sponsor sports competition such as surfing, gaming and racing, doodle exhibition. In addition, the subsidiary c ompany of Monster offers the derivative products to gain more market share such as hats, T-shirts, watch and sports products. Also, Monster energy drink established the plan to promote their products in several ways such as social commercial advertising on roadside, shops refrigerator and back of vocal concert tickets. 3.4 Brand Community The importance of brand community has already become the major trend for company to communicate with their consumers. The famous advertising spokesperson for company could enhance the effectiveness of advertising. For example, Michelin sponsored the races around the world. A numbers of marketers use Tiger Woods as an endorser for their brand. These are the classical tools to implement the brand community as the new strategy and share the brand value through servicing or animations. Wiegandt (2009) claimed that the existence of brand communities has the potential to reduce the cost of advertising, brand communities not only provide firms with a pool of suitable and highly motivated customers to choose from, but also to learn the social knowledge from brand communities. Monster energy drink has built many monster sports communities for their consumers. The Monster Army is one of the largest communities for great numbers of athletes and fans Monster Army could make people get insider ac cess to the Monster Energy lifestyle Athletes, Sponsorship, News, Music, Contests and Events. The Monster Army is a legion of athletes and fans that represent the brand all over the world. People could get together to share the information and experience from the brand communities and they provide a convenient way of communicating to its customer such as Facebook, Twitter, iTunes and YouTube. 3.5 Brand Stakeholder Relations Stakeholders contribute to companys business in exchange for the value that it delivers to them (Finskud 2009). Company need to secure the value of their stakeholders in order to gain more profit from existing market. Successful branding can have a dramatic impact on consumers by providing the opportunities to offer the brand to appropriate stakeholders. Monster is concerning the connection with their stakeholders. They created the new plan for their stakeholders. Monster energy drink has a strong relationship with their rock bands partner. It provides more opportunities for their loyalty consumers to see the great rock singer. Also, it still sponsored some special sports event to attract more potential customers and support their brand communities become successful. 3.6 Brand Semiotics Monster Energy is a brand of energy drink manufactured by Monster Beverage Company of Corona, California. It was one of the first drinks marketed in a 16-ounce can. It is available at most supermarkets and convenience stores in the U.S. and Canada. The original Monster energy drink comes in a black can with a green M logo. Monster pull tabs are unique from standard pull tabs in that they are punched with an M instead of a large hole (Energysip.com 2011). The semiotics is important because its identify Monster energy drink to the world. Monster energy drinks semiotic is all about building brand awareness and people trust about its products. This semiotics will be showed on all promotional item and document so it will support companys image. Also, the attractive semiotics of Monster energy drink could influence the imagination of consumers and pulling the attention of consumers. 3.7 Typography Typography is a design of the text, which covers a wide range of things, such as books, poster and website which are textual. Also, the words on paper or screen affects on the area around the words, the size and proportions of those channels (Friendsofed, 2011). The main job of typographer is to make things clear and to make things work, to make sure that the text is legible and that the underlying structures in the authors manuscript (such as headings, chapters, and sections) are accurately reflected in the final work (Friendsofed, 2011). Typeface is a set of characters drawn from the same design. Times and Arial are typefaces. Strictly speaking, Times Regular and Times Bold are different typefaces, but theyre part of the same typeface family. Typeface is a significant of the visual component (Friendsofed, 2011). 3.8 Brand Strategy Brand strategy is a plan of the brand which will concern with the objectives. As well as, the strategy should be differentiate and maintain the customer which relate to the brands vision. The brand strategy is affect on the brand behavior and brand experience of the business. (Brandchannel, 2010). Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge. Teenagers and young adults are undoubtedly the core consumer group for monster energy drinks. Brand strategy of monster is focus on teens and youths segments. Monster reached its core market of males aged 18 to 32 by flooding retailers with giant cans of its various energy drink offering, in essence supersizing the much smaller cans sold by Red Bull. Its aggressive image, striking packaging, and oversized cans have helped monster expand its position in growing energy drink market. With such a young core consumer base, Mons ter energy drink marketing focuses on youth themes and strategies. Monster improves their brand image through sponsorships of extreme sporting events and lifestyles, such as wakeboarding, skateboarding, motocross, and surfing (Simon, 2007). The most current trend in energy drinks marketing is from its users in cyberspace. Thus, monster energy has created their webpages to show their drinking products and their events. This kind of exposure is a boon to marketers, because they are in effect advertising the products. Moreover, it improve brand image and reflects strong grassroots support. 3.9 Employer Branding It can be defined the Employees branding as an image of the company which will effort to communicate with the current and future employees to make them satisfy with their workplace (Reach Information, 2008). An employer brand is a collection of ideas and beliefs that influence the way current and potential employees view an organisation and the employment experience that organisation is offering. It communicates the companys culture and values and helps to ensure employees are passionate about, and fit in with, the organisational culture to help move the company forward. For an employer brand to be successful, it should focus on the entire employment experience, organisational personality, goals and values. Therefore, the monster corporate brand supports the employer brand. Monster used peers influence to attract great people who have the passion and positive attitude in the job. Also, interview is often the most important battle to win. An organisations employer brand and reputation go a long way in attracting people and this is particularly beneficial for many larger companies. Monster should work harder on their employer brand and promote their image through public relations, advertising and word of mouth. 3.10 Brand culture Brand culture is the cultural dimensions or code of brand history, image, myths, art, and theatre that influence brand meaning in the market place (Schroeder 2008). Monster brand cultural is a company culture in which employees live to brand values, to solve problems and make decisions internally. Monster Energy Drink is one of the newer breed of soft drink. Monster energy is the No. 1 Energy brand in the USA. First launched in the USA in 2002, Monster energy has been the innovator in the energy category in the USA, pioneering the 473ml can, 710ml resalable can, 946ml can, Juice + Energy and Java Monster. Monster energy builds a close and credible association with its core target market through its sponsorship of athletes and events that generate media coverage and re-enforce brand imagery (Schweppes, 2011). Section Four Agency Pitch 4.1 Situational analysis In the future, we would like to choose a new branding approach which promotes Monster into Chinese market. Because China is thought to be the center of the Earth and the third largest country in the world (after Russia and Canada).The country has the largest population in the world. China is a time-honored country; it has more than 5000 years history. The culture of china is more traditional and conservative. After China joined the World Trade Organization (WTO), many retail investors from all over the world are developing quickly in China. They are expanding their market size and share, thus Chinese retailers are facing more severe competition. Chinas economy under the past 30 years has changed from a centrally planned system that was huge closed to international trade to a more market-oriented economy. It has a rapidly increasing private sector and is a major player in the global economy. China is a rapidly rising global economic power. Overall growth has an average which between 7 to 8 percent for more than 10 years, with some markets expanding much more rapidly; In terms of the population of 1.3 billion, China presents the largest consumer market which is the most populous nation in the world. According to The World Factbook (2010), the labor force in China is 813.5 million in 2009 and it is the first rank if compare to the world.The government of China is very stability for foreign company to do international business in these days. In June 2010, China raised their foreign investment to the second-highest even the global economic recovery show signs of weakening. 4.2 Competitor media analysis Monster has a competitor-Red Bull functional/energy drink. Red Bull energy drink is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. It coming into being 40 years ago in the beautiful South East Asian countryThailand, is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. Although the other energy drinks such like Red Bull has already spread in Chinese market. Through Medias and promotion, the Red Bull brand had been widely known in China within two years. 4.3 All about Monster Unlike Most companies, monster energy drink has their characteristics, they did not spend plenty of money to advertising and promotion to tell customers how good their products are, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink for customers. Energy drink is the quite new Market in China, and the assumed competitor is Red bull, thus Monsters package will be very different from red bull as it is in U.S.A now. Marketers will also do the localization to fit in the one of largest market in the world, for example: using Chinese character. According to the income level in China, marketers will decide an acceptable price, and the red bulls price in china is definitely our reference, we will make the price 5% lower than red bull. In 2010, Monster Energy will expand their market and release their products to other countries. most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their products are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic target and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. We will find the largest drink distributor in the world which is also running business in China to support Monster energy drink, therefore Coca cola will also be our partner in China, same as in U.S.A. In terms of Promotion, we will follow the same methods what Monster now is doing in U.S.A, which is not doing advertising much, but sponsor and support the local athletes, bands, and sport events. 4.4 Limitation Energy drink is a quite new product in the world, thus a lot of information is too hard to reach, and there are rare studies related to energy drink, so the resources researchers can get is limited. In addition, according to our research purpose, during the seminar, all of researchers have agreed that Energy drink is a specific market and different from other soft drinks, it should be individual analyzed, hence, we set up Monsters opponents which are energy drinks companies only. And this decision has become our restriction during the research, because we all focused on energy drink companies, and assumed them as Monsters only opponents. CONCLUSION To sum up, Energy drink is a new campaign in drinks companies, and this market is not only enlarging, but lucrative. Everyone drink company wants to be the first brand in this field. As previous chapters discussed, Red-bull and Monster are considered to be the first-two brands in energy drinks. The competition between them is keen. How can Monster be won in this campaign? In this study, researchers all agreed that Monster should pay more attention on overseas markets, and the reasons is, the endorsers of Monster are all based in USA, but worldwide famous in their own audiences, on the other words, their followers are everywhere crossing over the world, thus Monster should utilize this opportunity to introduce their product broadly, and build up their brand image as well. For example, Energy drinks in most oriental countries is not common at the moment, consumers there are still need to be developed, Monster should try to be there as the first arrived energy drink, and then proceed to branding themselves as the first brand energy drink through most common social medias, meanwhile doing the same method as they are still working on in USA, sponsor the local stars and sport event, localizing themselves, furthermore, while Monster is worldwide everywhere, they can earn not only income but also the reputation, this could be another positive instrument for Monster to win the competition in their hometown USA. Researchers believe this way could be help for Monster energy drinks future business

Wednesday, November 13, 2019

Billy Budd Essay -- essays research papers

This story depicts how a certain innocent person was condemned and was sentenced to death for a crime he did but with an innocent motive. The story goes on around a certain person's life in a ship where he was said to be one of the crew. Billy as a character depicted in the story is a person whose innocence can not be changed into hatred for other people. Though his surrounding is full of people with evil motives, he is still into trusting them with full innocence. Evilness beyond comprehension Such evilness is beyond the main character's understanding, and his being weak causes him to lose his sense of defending himself. With this state of the character's condition, some people around him tend to abuse his weakness, such as the character which is depicted as an evil person in the story who?s Claggart. Claggart as an evil influence in the story caused Billy to use a brutal way to express Billy?s madness because he is speechless, Billy was then susceptible in making an attack due to the evil atmosphere on the ship. By Billy?s innocence, he was dragged to the wilderness of violence. It is beyond his comprehension that it is indeed the evil?s intention to ruin the goodness in his heart. Indeed the evilness had him off guard that had caused him to be condemned. The writer depicted his main character?s innocence as something to be really loved and liked by other people but also a personality which is something to be pitied about. Billy depicting Jesus Christ In simple but complex ways, the main character was said to be somehow depicting Jesus Christ?s sacrifice for the betterment of everyone. He was, as Jesus was condemned to death though they are both innocent. It is showed in the story that the main character?s in... ...could cause a certain person weakness and vulnerability that could be the main cause for him/her to be deprived by others by his own life. Thesis This story only tends to show the readers how difficult it is to live in this world full of evil forces thus a person like Billy is innocent about such thing. It depicts how a human would only suffer of his innocence in this kind of world. And that innocence is vulnerable to evilness and deprivation to life as the character was deprived of his life due to his innocence and lack of comprehension about evilness. Also that the law which is supposed to give justice, it is the one that deprives people by not considering a certain accused persons statement or side. The kind of law in the story is the one that manipulates a person to view the case in a right manner according to the true essence of justice (Melville, 1924).