Language and Learning in Discipline

Question: Discuss about the Language and Learning in Discipline. Answer: Introduction Brand awareness is the most vital factor for any organization to achieve long term sustainability and growth from future perspectives. To make the brand recognize worldwide the organizations are taking use of several strategic marketing techniques. The one of the highest renowned strategy is taking use of social media. Social media refers to various sites and platforms where people have a continuous presence and can have more awareness of the various brands. The present generation is getting more hitched with the brands who have a popular social media platform and which gives customers a place to buy products online. This essay will analyses the role of social media in the present marketing concepts and for making a brand more recognized by the customers and the individuals. It will also help in analyzing the positive as well as the negative outcomes of social media marketing for the companies (Michaelidou, Siamagka and Christodoulides, 2011). Use of social media marketing for increasing the brand awareness The use of social media is rapidly up surging in almost all the activities and specially the marketing and advertising of the products and services. Companies are taking use of social media platforms such as Google+, Twitter and Facebook etc. for enhancing their global reach and sales. These are few of the most renowned and easy to access social media platforms for the individuals. The manufacturing marketers are taking most of the use of these media technology for increasing their sales as well as for getting better brand awareness. These social media platforms are of high importance as they provide enormous number of benefits to the companies. These benefits include enhance public relations as through these social media platforms companies make a separate association with the individuals which is term as public relation. The greater the public relation is the improved and higher is the customer base as well as the brand awareness (Booth and Matic, 2011). These social media sites such as Facebook, Twitter, Instagram etc. are the sources by which h the organizations can have the glimpse of the ideas and opinions of the customers. Through this the companies can identify whether the brand is liked by the customers or not, what is needed to be improved and many more other things. Customers get a platform to share their opinion, experience and view point about the products, services and brand image of the company. This increases the promotion of the company which leads to extensive brand awareness (Bja and Bala?, 2014). These social media platforms offer a place to the companies to post and update their content. The content is the one which h attracts the individuals and fascinate them to be the customer of that product or service. The more facilitating the content is the higher are the potential customers and the brand recognition of the company. The content can be in the form of a blog, news, audio, video, reports etc. earlier it was a well-established notion that the online marketing is a threatening substitute for traditional marketing. Individuals have to shut down their businesses but in present scenario the situation has been changed, today the social media marketing is regarded as an additional channel for marketing instead of a substitute. The social media marketing has not overtaken traditional marketing but provided support and an improved hand to raise the brand awareness and sales of the organizations (Tuten and Solomon, 2014). Presently approximately 86% of the marketers are taking use of social media for the effective marketing of their products and most of them are getting high success and improved brand awareness (Bja and Bala?, 2014). There are brands which have developed leadership in online marketing and are recognized by these social media platforms only such as Amazon, Paytm etc. There are several benefits of social media marketing such as robust business-client association, getting feedback of customers, declined market cots, robust and increased online presence of an organization enhance the reliability of the company, high exposure, up surged sales and brand credibility. It is a two way communication channel which gives both the customers as well as the company to interact and make a strong customer-business relationship (Gensler, et al., 2013). With all above benefits there are few dark sides also of social media marketing which stop individuals to completely depend over these marketing tools. There are few things such as voiding of various privacy and legal issues of the users, aggressive advertising of the brand and lack of the knowledge regarding e-commerce. All these things lead to negative out comes such as driving the customers away, developing a negative brand image among the customers or dropping down of sales. The breaking of advertising laws is a big crime which leads to various punishments and legal penalties. This lessens the image of the company in the eyes of the customers. Individuals cut themselves from such brands which have a negative image in public which leads to negative returns (Neti, 2011). Conclusion From this essay it can be concluded that there has been extensive use of social media for the purpose of marketing which is beneficial for the companies as well as for the customers. It is a process of sharing knowledge and having a two side communication. These marketing channels give various benefits and positive outcomes to the companies such as the organizations are boosting their sales and profits enormously. There are various small companies which get huge recognition through promoting and marketing them in these social media platforms. This give a belief that without high marketing expenses organization can develop them elves and can achieve increased brand awareness. It is also necessary that the comp[anise must first get in-depth knowledge of e-commerce and also take care of all the on line advertising rules an d policies. So that they can successfully market their products without voiding any law and can have positive and improved brand awareness (Montalvo, 2011). References Bja, M., and Bala?, R., (2014). 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Social media and its role in marketing.International Journal of Enterprise Computing and Business Systems,1(2), 1-15. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.